International nature fund WWF Greater Mekong and TRAFFIC have launched a print design contest in an effort to raise awareness on wildlife protection in Vietnam.
The “A Matter of Attitude” contest calls on interested participants to develop an innovative and exciting print public service announcement (PSA) that tackles the idea of stopping the illegal consumption of wildlife in Vietnam.
Six finalists will have a chance to work with advertising company Saatchi & Saatchi to finalize the designs before being showcased for one year in various publications.
WWF said the submissions can be in the form of drawings, photographs, or graphic designs, and should clearly and creatively send a message about protecting Vietnam’s remaining wildlife.
The PSAs can feature wildlife trade in general, or species-specific topics, preferably relating to one or all of the following: tigers, bears, king cobras, pangolins, marine turtles and rhinos, all of which are protected under international and Vietnamese laws.
The contest is open to all who live in the country, Vietnamese citizens and expatriates alike. In addition to generating interest in the general public, and the contest also open up to improve the relationships between the private sector and the conservation community.
The contest is part of the Phase II of the project “A Matter of Attitude-Reducing consumption of wildlife products in Hanoi, Vietnam”, a joint project between WWF Greater Mekong and TRAFFIC, funded by the Danish International Development Agency (DANIDA).
It’s not the first time, the Danish agency have supported projects about the Vietnamese nature and its inhabitants. Among several other projects, DANIDA in 2006 went in, with partly funding of a satellite tracking programme to monitor green turtle populations on the south-eastern island of Con Dao.