to Ericsson, a global provider of telecommunications equipment and related
services to mobile and fixed network operators.
makes it an ideal channel for better targeted advertisements, said Manoj Menon,
a Frost & Sullivan
ways to make such advertisements less obstrusive.
investing in mobile advertising to get the message across to customers.
reliable user-measuring tool for solutions providers, and it offers advertisers
the ability to create more targeted promotions campaigns,” Manoj said during a
conference here on this type of advertising recently.
mobile advertising does not necessarily mean delivering advertisements to the
Ikea, she pointed out that Ikea’s commercial jingles in its home market are
popular ringtones and ringback tones for consumers.
come up with a catchy jingle that people will love,” she said.
advertising vehicle without being intrusive is to put some element of
interactivity into the A&P (advertising and promotions) campaigns.
TV commercial that uses both its catalogue and the mobile phone to engage its
discount on an item if they can answer a simple question in relation to that
this item be found?’ and if the viewer texts in the right answer, he will be
rewarded,” she said.
marketing tool because of how it is a very personal item.
million SMS users and 22 million active mobile TV and video users; so you can
imagine how many people you can reach through mobile advertising,” Elkehag said.
need to think outside the box to be able to make the ads non-intrusive.
that, mobile advertising will prove to be a good investment,” she added.