Carlsberg Defies Economic Recession in Malaysia, Cambodia and Laos

Even though the Southeast Asian economies have been declining during the last year, the Danish beer brand Carlsberg has managed to maintain its strong position and its increasing growth rate in the region. The strategy of the brewery of being present on each of the different South East Asian markets can therefore be considered a success, concludes the Danish newspaper Berlingske Tidende in an article about the beer giant.
Because of successes with brands like Carlsberg Chill and an effective branding of the product in the Southeast Asian countries Carlsberg’s turnover has risen with about 23 percent in Asia during 2008.
”Carlsberg has grown on the markets of Cambodia, Laos and Malaysia, probably because of the company’s massive presence in the region,” market analyst Morten Imsgard say to the Danish newspaper Berlingske Tidende.

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