Watch collectors in South East Asia targeted by new Swedish brand

Sweden is the main market when Epoch Stockholm, a new Swedish luxury watch brand, is launched this fall. For collectors abroad Epoch takes a keen look at South East Asia.
     “People in that region, and the press at home too, took notice of our old brand when we donated a watch to HM King Bhumibol of Thailand in the late 1990´s,” explains Mr Mikael Sandström who together with his associate Christer Sjöö founded Sjöö Sandström, the Swedish watch. “Later the Sultan of Brunei bought one watch.”
     The Swedes sold their shares in that company a few years ago to a group of investors who carry on the job.
     Meanwhile the Swedish engineers came up with a new brand, Epoch Stockholm, whose gents and ladies models are launched this fall in Sweden together with a limited collector edition in gold.
     “We hope our new brand will create similar or even higher interest among watch collectors in South East Asia,” says Mikael Sandström.
     With previous Asean customers like the Sultan of Brunei, who bought himself a Sjöö Sandström Chronolink model when in London, there is room for optimism.
     Only a few selected watch shops in Sweden sell the new brand. But overseas prospects can look at the models online and purchase that way too.
     “We have a internet based service for all our foreign customers. Look at our website http://www.epoch.se and click the button customer service. Proceed from there to the contact and purchase button. There you can post questions and of course also order products. Our website does also provide information about our watches. We have received a lot of attention on the web and many queries by email. Our goal is to reply any email within one two days,” says Mikael Sandström.

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