A new partnership between Danish Sax Lift A/S and Vietnamese TN Technic Co. Ltd has begun a pilot project in scissor lifts and balers production with the support from the B2B programme of the Danish Embassy.
With 18 year experience in producing scissor lifts Sax Lift is currently market leader in Europe. With a growing production, they started producing balers in 2007 along with the existing products. By partnering with TN Technic through setting up a Joint Venture in HCMC, Sax Lift hopes to expand export to the Asian/Pacific area.
After making successful prototype products for Sax Lift, TN Technic decided to further cooperate with SAX lift under the Joint Venture (JV) operation at equal share ownership.
The transfer of know-how from Sax Lift combined with the facilities of TN Technic, which so far has been producing mechanical parts, foodstuffs and machine manufacturing, should be the basis for the partnership achieving their goal of a turnover of DKK 1,200,000 by end 2011.
“The business link between the two cultures also seems to be quite good for developing a new set up”, Frank Bertelsen, SAX Lift’s Managing Director commented. And as experienced by the B2B Programme, a key to a prosperous production and success for the new partnership is the Danish culture combined with the Vietnamese culture.
The baler for the industry is going to be one of the main products of the new partnership.
With the support of DKK 933,000 from the B2B Programme, the new Joint Venture is a committed to take a social responsibility by focusing on ensuring employment of women. They have also set aside money for HIV/AIDS training seminar, general health check of the employees and improvements of the working environment, thereby setting a good example for other companies to follow in taking corporate social responsibility.
A modern production facility will accommodate the incoming orders and thereby reaching the goal of creating 33 new jobs in Vietnam by end of 2011. The first orders will primarily come from Danish and local clients, but the partnership expects to serve the Asian/Pacific market, where potential clients could be found in Singapore, Japan, Thailand and Australia.
