Nokia launches Lumia 1020 in China

Yesterday Nokia unveiled its Lumia 1020 in Nanjing in China in cooperation with Suning, China Unicom and Microsoft. The mobile phone features a 41-megapixel camera sensor that is higher than of most cameras, also including professional DSLRs (digital single-lens reflex cameras). .

As a part of a strategy where Nokia Corp aims to reverse falling sales and loss in market share, they are staking on strong and unique photography and camera features on its latest handset models.

“It (the Lumia 1020) blurs the line of smart phones and professional cameras,” said Erik Bertman, Nokia China’s general manager.
“It allows people to capture the moment in the best image quality and easily share with others,” he added.

Most top-end smartphones feature camera sensors of 8 megapixels although the Samsung Galaxy S4 sports a 13-megapixel camera.
The mobile phone will cost 5.999 yuan (US$968) and besides innovative products like the Lumia 1020, Nokia is also cooperating with more partners to expand its network to rekindle sales and regain market share, according to Bertman.

Source: Shanghai Daily


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