28% Rise in Chinese Visits to Denmark

Last year, Denmark saw a 28% rise in Chinese tourism. January 18th, VisitDenmark, alongside its Scandinavian partners, hosted the Scandinavian Tourist Board fair in Shanghai.

Chinese tourism in Europe is on the rise and, due to the enormous spending power of the Chinese visitors; the European countries are doing their best to attract the popular guests.


The Chinese office of the national Danish tourism organisation ‘VisitDenmark’ is working hard to inspire Chinese travellers to spend their holiday in Denmark. The effort was recently rewarded by readers of Chinese travel magazine ‘SINA’ earning VisitDenmark the title of ‘Leading Tourist Board 2010’. Also, Chinese tourism in Denmark rose by 28% in 2010, proving that Denmark is indeed a vacation spot worth noticing.


January 18th, VisitDenmark, alongside its Scandinavian partners, hosted the Scandinavian Tourist Board fair in Shanghai. The event takes place annually in Beijing, Shanghai and Guangzhou and was opened by Danish Consul General Susanne Hyldelund, who passed on a greeting from the Little Mermaid in Copenhagen.


“I can report that the Little Mermaid is back at her usual spot. After her once in a life time trip to the World Expo in Shanghai, I think it will not be realistic for her to travel again, but we feel truly privileged that she had the opportunity to be an important centre piece of our pavilion, and we do believe she might be the most photographed piece of art at the entire Expo.”


In China, Denmark has long been famed for H.C. Andersen, his fairytales and the lovely sights of Copenhagen, but VisitDenmark wants China to fall in love with the rest of Denmark too, and visit places such as Legoland and the North Sea. With continuous promotion of Denmark in China and the forthcoming direct flight from Shanghai to Copenhagen the way is being paved for even more Chinese tourists in Denmark in the future.

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