Ikea has stepped up efforts to engage customers online, with a new Facebook initiative aiming to take the online experience to the real life shopping world.
The “Bedroom Makeover” contest is a social extension of Ikea’s ongoing “Happy Inside” campaign that promotes the benefits of organised living. Facebook fans can submit before and after photos to tell the story of how Ikea helped them turn their bedroom nightmare around.
Three winners voted by the public and the company will be invited to join a 90 seconds shopping spree at Ikea.
Janet Lai, marketing director of Ikea Hong Kong, said the company has trusted Ogilvy’s social media team to create new and innovative ways of engaging customers.
“With the wave of social media in all walks of life, we aim to grow the community in Facebook and increase our customer awareness in the social media space,” Lai said.
Scott McBride, regional business director of Ogilvy’s 360 Digital Influence team added that the contest takes the engagement opportunities to a new level, extending the online experience to the real world.
