The Danish fur auction company Kopenhagen Fur unveiled a new four-month campaign on 14 September in attempts of finding the ‘Kopenhagen Fur Happiness Spokesperson’.
Several surveys have shown that Danish people rank among the happiest people in the world which is why the competition aims at inviting more people to engage in a discussion on the topic of happiness.
Besides physical looks, the contestants are expected to be enthusiastic about sharing thoughts and insights on happiness and willing to influence other people in positive ways.
The competition will take place simultaneously in 7 cities in China, including Harbin, Changchun, Shenyang, Dalian, Beijing, Shanghai, and Taiyuan, with the grand finale being held in Beijing on January 11.
The top winner will be given the title ‘Kopenhagen Fur Happiness Spokesperson’ and will receive 150,000 RMB prize and a one-week journey to Denmark. Besides, the winner will participate in Kopenhagen Fur’s events aimed at spreading happiness.
Present at today’s event on the Embassy was Mr. Jesper Kamp, Head of the Trade Council in China, Ms. Patrizia Venturelli Christensen, Marketing Director of Kopenhagen Fur, and Ms. Ni Zijun, President of Positive Psychology Research Institute in Asia.
“In the view of Kopenhagen Fur, happiness is people’s ability to choose their own lifestyle while still maintaining the harmonious relationship between people and nature, says Ms. Patrizia Venturelli Christensen.
