Danish ambassador visits summer business course in Kuala Lumpur

The 2015 edition of the ‘Doing business in Malaysia‘ Summer Course by Business Academy Aarhus, held at the University of Kuala Lumpur, is being held on  26 July to 7 August.

Denmark’s  Ambassador Nicolai Ruge visited the university to meet and welcome exchange students and teachers from Business Academy Aarhus. In his speech, the Ambassador emphasized the importance of global internationalization and highlighted the emphasis on critical thinking in the Danish education system.

Nicolai-Ruge-KL-UniversityThe ambassador also met with members of the Executive Committee of University of Kuala Lumpur, as well as the ambassador of Thailand, who was present to welcome a similar group of students. Knowledge was shared about Denmark and about the exchange programme of different schools and universities

The summer school “Doing Business in Malaysia” is a 2-week course that can substitute students’ elective or a compulsory course in their respective study programme.

The course is focused on the issues that international companies meet when they plan to do business in Malaysia. The subject content is related to business and communication and participants get knowledge about the Malaysian market and how to be able to use their knowledge to analyse the market opportunities seen from an international company’s point of view.

The subject consists of introductions to: History and culture; Market conditions; Industry, finance and company structure in Malaysia; and Emerging trends.

Lecturing is based on theory that is carried out in practice-based cases and company visits. Besides getting experience with studying abroad, students get to b introduced to working across disciplines with students from different educational backgrounds.

The summer school is ideal for students who want to incorporate a different academic or cultural experience in their educational profile. The course is offered to students from various educational programmes at Business Academy Aarhus. Besides getting experience with studying abroad, they get introduced to work across disciplines with students from different educational backgrounds.


Source: Embassy of Denmark, Malaysia; Business Academy Aarhus

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