‘Fake’ Danish biscuits made in Indonesia sold in China

The Danish biscuit producer Kelsen has launched a case against a competitor for copying its Danish butter cookies and selling them on the Chinese market. kjeldsens

Indonesian consumer goods giant Mayora’s product is called ‘Danisa Traditional Butter Cookies’. The tin professes to be an “original Danish recipe” and has a royal crown printed on it, much like Kelsen’s product.

The food products authority, Fødevarestyrelsen, has helped Kelsen by measuring the contents of Mayora’s product.

”Under half of the fat in the Indonesian cookies is butter,” Brian Rønsholdt, the head of Kelsen, told DR Nyheder.

Read more: Copenhagen Post

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  2 comments for “‘Fake’ Danish biscuits made in Indonesia sold in China

  1. Per Karsten Stolle
    February 3, 2015 at 15:34

    The ‘Danisa’ fakes are also found in S’pore…..was just offered a cookie by a colleague here in the office!!!

  2. January 31, 2015 at 17:00

    WTF!! They have been doing that in Thailand for years and Kelsen ignored several attempts to make them aware of this!

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