IKEA New Products Bring Extra Colour and Light Indoors

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This article is provided by IKEA Thailand

IKEA’s new product releases will make a colourful difference in homes and condos of all sizes.

“When the weather turns wet and gloomy like it is now, there’s no better time to brighten up the home with new furnishings and accessories,” said Lacia Sherlock, Store Manager, IKEA Bangna.

She added, “Many of our new product releases in August offer a colourful respite to the grey weather outside. These range from funky lampshades, to sports, music and gaming themed furnishings for children, to classic pinewood wood tables and sideboards with a modern twist.”

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The ARKELSTROP tables, desk, and sideboard cleverly blend traditional Swedish looks with current design styles. The ARKELSTROP window tables are a good example of this – combining natural wood with distinct green coloured table legs, they look good on their own, or joined together to form a round table.

August News_EN_FINAL_html_38e875cAnother eye catcher is the bright blue coloured NORDLI chest of drawers that features a cable outlet in the top drawer for easy charging of smartphones and tablet computers. And for a bright home entry, the RANDERUP rug with its crayon box range of colours offers a warm welcome to all guests and family members.

As well as the floor, the new IKEA products also enhance the ceiling space. The NYMÖ August News_EN_FINAL_html_m6c99d590lampshades for example are inspired by the pop and punk music of the 1970s and 80s. Available in copper, black, turquoise, and wine red, they add a cool retro vibe to any room.

IKEA has also launched products to appeal to the younger members of the family including bedroom textiles and quilts inspired by gaming, extreme sports, and football. The big, bright colouredAugust News_EN_FINAL_html_3e46d004 FUFFENS cushions meanwhile are ideal for watching TV, reading, or listening to music or chilling out with friends.

“The IKEA range for children is inspired, and approved, by kids around the world,” said Lacia.

“Our researchers visit skate parks, gaming rooms, and shopping malls to find out what tweens and teens are into. What they like to wear, eat, as well as the films, hobbies, and music they enjoy. This information is invaluable in ensuring that our range is relevant, and connects with their passions and interests.”


About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

View all posts by Gregers Møller

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