Is Volvo too Scandinavian?

Mr. Li Shufu, Chairman of Zhejiang Geely Holding Group Co. Ltd. that bought the Swedish Volvo in 2010, said during a recent TV interview that Volvo interiors “feel too Scandinavian”.

Volvo’s PR team has been working to insist that Mr. Shufu’s comments got lost in translation.


Mr. Li Shufu

Mr. Li Shufu

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