Volvo Trucks has expanded its road safety initiatives across Southeast Asia, aiming to reduce accidents and protect vulnerable road users such as children, pedestrians and motorcyclists. The region records more than 120,000 traffic fatalities annually, accounting for nearly 15 percent of global road deaths.
The Swedish truck manufacturer works with schools and local communities through two flagship programmes. The Stop, Look, Wave campaign teaches children safe crossing behaviour, reaching over 30,000 students in 2024–2025. The See and Be Seen initiative highlights truck blind spots and encourages safer interactions between large vehicles and road users. Recent campaigns have been conducted in Brunei and Japan, underscoring Volvo’s regional commitment.
Anna Engblom, Managing Director of Volvo Trucks Southeast Asia and Japan, said the company’s safety vision extends beyond drivers to everyone sharing the road. “We believe safety is achieved not only through advanced technology but also through community education and awareness. Our pursuit of zero accidents guides our innovations and partnerships,” she noted.
Governments in Malaysia, Thailand, Indonesia, Singapore and the Philippines have also introduced road safety months, combining education, community outreach and stricter enforcement. These efforts, supported by private-sector contributions such as Volvo’s, have helped reduce road-related injuries by up to 10 percent during campaign periods.
With its vision of zero accidents, Volvo Trucks continues to invest in technology, training and partnerships, reinforcing its Nordic heritage of road safety while supporting safer roads across Southeast Asia.
