SAS Experience Record Bookings To Thailand

“We experience record bookings this winter to Thailand out of Copenhagen and Stockholm,” describes Hakan Olsson, general manager of SAS Scandinavian Airlines for Southeast Asia. “Thailand is like Ibiza for other Europeans in the winter for Scandinavians, especially Swedes”, he adds.
    However, Mediterranean destinations are likely to gain market shares in Europe to the detriment of long-haul destinations. Some offices of tourism in Asia already acknowledged this fact. TAT (Tourism Authority of Thailand) announced in late September to shift part of its budget for marketing to regional markets. For Thailand, priority will be given next year to China, Southeast Asia as well as emerging outbound markets such as the Middle East and Russia. Indonesia is also concentrating most of its marketing efforts to lure tourists in Malaysia, Singapore and Australia.

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