Ms. Yuwadee Chirathivat, President of Central Department Store Ltd., received the Diploma of the Danish Export Association and His Royal Highness Prince Henrik’s Medal of Honour in honour of her work in promoting the Evita Peroni brand in Thailand.
Evita Peroni was launched in Thailand in 1988, with presence in 9 department stores of the Central Group. In 1996 when Ms. Yuwadee became President of the Central Department Stores a substantial increase in turnover was accomplished. Since then, Ms. Yuwadee has been the main driving force behind the popularity of Evita Peroni accessories among young Thai women.
The award was conferred on 25th November by HRH the Crown Princess of Denmark in connection with the Evita Peroni fashion show marking the 20th anniversary of Evita Peroni in Thailand.
Mrs. Connie Charuvatr founded Aviva Decor in 1993, which has served as Bang & Olufsen’s first exclusive Master Dealer in Thailand since year 2000. Since then, Aviva Decor has established two Bang & Olufsen retail stores in Bangkok’s most prestigious and popular shopping malls. The shops have shown steady growth despite political turmoil the last two years.
Aviva Decor, with Mrs. Connie Charuvatr in the leading position, proved its expertise in retailing and has successfully established itself as a strong organization that can ensure the genuine Bang & Olufsen identity and can thus serve as a role model for other dealers in the region.
The award was conferred under festive circumstances in the exclusive shopping mall Siam Paragon, where Bang and Olufsen have one of their stores. The Danish Ambassador to Thailand, Michael Sternberg, conferred the award on behalf of HRH Prince Henrik, who was unable to attend the ceremony because of the political turmoil in Thailand.
