The intention is that the magazine will include lifestyle issues, because they do not want to cram too much Pandora into their customers, says Marketing Director Mikkel Berg. But the response from members, who was ask about the magazine, was that they would like to read about everything related to Pandora.
Pandora is not supposed to be ‘first movers,’ says Marketing Director Mikkel Berg. That is evident since Pandora still does not have a web shop. However this runs as a test in two selected countries.
There are no advertisements in the magazine, but Marketing Director Mikkel Berg does not deny that they later will cooperate with partners with the same market segment as Pandora.
Source: http://borsen.dk/nyheder/medier/artikel/1/208981/pandora_lancerer_digitalt_magasin.html
