As the world is gradually changing with regained interest on saving the environment and helping less fortunate communities, fashion has taken its toll on this driving force. Along with developing lines that do less harm for the environment many fashion companies had been teaming up with organizations from the fight against aids to fighting apparel made by child labor.
The popular Swedish retail company H&M known for its low prices and fast fashion will be launching an exclusive collection for children starting in September 2011. The collection will consist of plaid shirts to hooded sweatshirts and much more. According to Vogue France, “23 percent of sale profits will be donated to UNICEF to help improve the living conditions of children from disadvantaged countries.” UNICEF or Unite For Children, “advocates for a child’s future with overcoming obstacles of poverty, violence, disease, and discrimination. “
For those who want to help even in the smallest way, now customers can do a simple purchase from this exclusive line. The collection will be available online and in selected H&M stores.