Ericsson Names Philippine Country Head

Ericsson, the world’s leading provider of technology and services to telecom operators, recently announced the appointment of Elie Hanna as the new President and Country Manager of Ericsson Philippines and Pacific Islands.

He will be responsible for strengthening Ericsson’s business in the country, and will lead a team of around 700 employees in Manila, Cebu and Davao. Ericsson is currently the technology partner of all telecommunications companies in the country in deploying 2G, 3G, HSPA+ and LTE services to subscribers nationwide.

Prior to this position, Mr. Hanna was Vice President for Global Tactical Planning and Implementation at the Ericsson Headquarters in Stockholm, Sweden. He was also based in Cairo, Egypt as the Vice President for Services for Market Unit North Africa, where he was responsible for 17 countries.

Mr. Hanna also held other executive positions in Ericsson, including his stint in 2002-2004 as the Director of software supply, integration and system support for the Service Network Layer worldwide.

“We are confident that we will be able to further strengthen Ericsson’s position in the Philippines and Pacific Islands with Mr. Hanna’s leadership,” affirms Arun Bansal, Ericsson Head for the Southeast Asia and Oceania region. “The Philippines and Pacific Islands are dynamic markets and we are seeing a lot of innovation in the mobile services that are being deployed by operators.

We also see broadband driving the growth of both markets, and Mr. Hanna’s experience in leading Ericsson operations in different markets, as well as his expertise in the area of Services, will enable us to support our customers achieve leadership in broadband, as well as in other growth areas.

Ericsson has also decided to make the Philippines the regional Hub for the Competence Centre for Passive network deployment (Fiber Optic) and this hub will support all markets in South East Asia and Oceania.”

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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