Danish Business Association Singapore makes valuable member Business Lectures

During this fall and after new year, DABS makes a range of Business Lectures useful for their members in Singapore. 

In a language understandable for most people and engaging lectures that makes people want to participate and not just listen, Danish Business Association in Singapore (DABS) have started a new concept that aims to help their members. Since September, DABS has held business lectures twice a month with different topics aiming to make your business strategy smarter and make you ready for challenges that you might not have thought about.

The DABS Business Lectures take place at the easily accessible Nordea branch at CapitaGreen with a view over the Financial District. Photo: Line Klitgaard.

The DABS committee is the initiator of these biweekly business lectures. So far, they have held four lectures. One of the speakers is Asger Daugbjerg, Director of International Management Education (IME) and board member of DABS. Regarding the idea behind the lectures, Asger says:

“In DABS we want to be more business relevant and give our members more knowledge. This is not targeted at one industry but something everyone in all businesses can benefit from.”

In October, Asger hosted a lecture of Risk Management at the Nordea Branch in the Financial District.

Many businesses have strategies and knowhow within for example Risk Management, but the DABS experts bring extra knowledge and advices that most businesses can benefit from with these lectures.

More value for your money

We often look for the positive aspects of running a business. But business strategy demands risk planning. Using the Business Model Canvas as a model, Asger pointed out the often-overlooked risks in business strategies and how they can arise in almost every aspect.

– Take some of the big players like Nokia and how their value proposition collapsed shortly after the launch of Apple iPhones, Asger Explained. They looked upon them self as untouchable instead of being innovative, which led to a huge downfall. This, Asger explained, is a company’s greatest risk.

Another example from the lecture of a perhaps inevitable and huge risk from a European perspective is the rise of the Chinese aviation, that’s set to increase enormously within the next decade. The Chinese airliners are willing to pay pilots three to four times as much as the European airliners can effort. That means that the European airliners risk losing some of their pilots – or in other words – their resources.

More down-to-earth examples usable for smaller businesses were used as well.

“We use risk management daily in my business, but it’s not structured. That’s what we get here, and today’s lecture was very useful,” says John Iversen from C. H. Robinson, who’s been living in Singapore since 1977 and is attending his second business lecture here.

DABS explain that they wish to give their members more value for the money and hopefully attract new members.

“We Hope we can provide new relevant knowledge in a short format without messing up people’s work day. Therefore, we have placed them Friday mornings from 8-9am,” Asger says.

After new year, DABS run a new set of business lectures with different subjects but same format. You can join them all for free if you’re a member of DABS.



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