Superson, a Helsinki-based marketing communications agency, announced that it has opened the first office in Singapore to expand its operation across Asia. Superson Singapore will be directed by Antti Toivonen, Superson’s creative director and managing partner.
Superson also appointed Martin Roll as External Senior Advisor to the company on a global level. Living in Singapore for the past 20 years, Martin Roll is a CEO of Martin Roll Company that has been serving several clients across the region and in 30 countries.
According to Toivonen, the reason making Singapore the best destination for Superson came from world’s economic shift that focus more on the East than the West. “Markets like London and New York are already close to a saturation point,” he stated.
Surrounded by Indonesia, Thailand, Malaysia and Vietnam, Singapore is capable of being the home base to the Asia Pacific regional offices of many Fortune 500 companies giving Superson attractive opportunities to be advanced in Asia market.
Superson set its goal to reform business model that in the past has to be involved with a lot of baggage and turn it into “something fresh, something for 2030 rather than 1990,” Toivonen highlighted.
He also mentioned that Superson’s idea was not to form the bridge between Singapore and Helsinki but to value mainly on the companies and products for emerging.
“If a Finnish company needs a hand in Asia, we’re of course happy to help. Our Asia pool of specialists are mostly local and therefore have a profound understanding of this environment, he added.
Officially in full business operation since February 2019, Superson Singapore was located at WeWork, 14th floor 71 Robinson Road, Singapore.