Food trade show Sial China gets Finnish-Swedish Pavilion

The largest food and beverage exhibition in Asia (with more than 75,000 visitors), Sial China in Shanghai, will, in 2017 for the first time in Asia, include a Swedish Pavilion. This will be organised together with a Finish Pavilion, creating a 200 sqm Nordic exhibition space. Each national pavilion will have its own branding but by joining forces, a common space will provide a platform enabling greater awareness and an increased number of visitors.

Sial China 2017, scheduled for May 17 to May 19, offers a unique opportunity to showcase your products to the world’s largest food and beverage market, writes Business Sweden.

The Swedish Pavilion is branded under the concept ‘Try Swedish!’ organised jointly by Business Sweden and Food from Sweden, where companies can showcase their products.

The exhibition is a unique trade show with well-balanced mix of international and domestic exhibitors, showcasing domestic and international food & beverage producers and manufacturers targeting the Chinese market.

The exhibitors at Sial China offer a great variety of products ranging from groceries, to wine & spirits, gourmet food, vegetables, confectionery, etc. – all in all adding up to 21 different categories. It provides a unique platform for the industry and experts to trade, to exchange ideas and information on the latest trends and developments in the food and beverage business, as well as for business networking.

In 2017 Sial will have four dedicated zones for meat, dairy, beverage and wine – four of the top product sectors in China, in terms of continual fast growing market demands. These four zones will showcase products from international and domestic exhibitors, and the trade show will act as a dynamic platform to promote international industry collaboration and innovation.

Sial was first launched in 1964 in Paris and in China the trade show has for the past 16 years been the leading international tradeshow for the Chinese food market.

For more information please visit:


About Joakim Persson

Freelance business and lifestyle photojournalist

View all posts by Joakim Persson

Leave a Reply

Your email address will not be published. Required fields are marked *