Tourism operators in Thailand are calling for urgent government support as falling visitor numbers and weaker tourist spending put increasing pressure on the industry.
According to Thai Examiner, foreign arrivals to Thailand fell by 7 percent in April compared with the same period last year, while spending by visitors also declined.
Hotels and bookings falling
In Pattaya, hotel occupancy rates have dropped to as low as 30-40 percent during the low season, significantly below the usual 60-70 percent.
Businesses on Bangkok’s popular Khao San Road also reported weaker conditions, with hotel bookings remaining more than 20% lower than last year following Songkran.
Operators say tourists are also spending less money after arriving in Thailand, while rising fuel, food and operating costs continue to squeeze businesses.
Industry asks government for help
Tourism leaders are now urging the government to introduce support measures including airfare subsidies, more international events and free public broadcasts of the 2026 FIFA World Cup to help stimulate spending.
Industry representatives warned that conditions could worsen further during the rainy season and later in the year if tourism demand does not recover.
