Malaysians are beginning to acquire a taste for the flavourful pink salmon.
We have even localised the fish and turned them into curry and asam pedas. As a result of this, there has been growing demand for Norwegian salmon in Malaysia.
Norwegian salmon is one of Norway’s best-known international brands and the country is one of the world’s biggest producers of Atlantic salmon in the world. Each day, over 12 million meals of Norwegian salmon are served worldwide, including in South-East Asia.
Read more: The Star