A new collaboration, announced in January 2016, between PostNord Denmark and Alibaba Group will make it easier and cheaper for Danish and Nordic e-retailers to reach affluent Chinese consumers. In turn, parcel volumes from the Nordic region to China will increase.
The agreement gives PostNord the right to establish a Nordic platform on the shopping portal Tmall Global.
“China has about 350 million consumers who shop online, and Alibaba Group is the biggest e-commerce player. So we are thrilled about this collaboration, which makes it possible for us to help Danish and Nordic businesses sell their products in China, while we handle shipping,” says PostNord’s Head of business area eCommerce & Logistics, Peter Kjær Jensen.
Alibaba Group sees the collaboration as a central partnership that gives Chinese consumers access to high-quality products.
“Danish and Nordic brands will now be exposed to the more than one hundred million Chinese consumers who visit our platform in search of unique, international products. We see the collaboration with PostNord as a central partnership in Europe that gives Chinese consumers access to high-quality products,” says Alibaba Group’s country manager for the UK/Ireland and the Nordic region, Amee Chande.
The Nordic platform is particularly suited to companies who are not yet established in China or that want to broaden their e-commerce target group to include Chinese consumers as well.
PostNord Denmark has been working for some time with China Post, whose portal ule.com served as a gateway for numerous Danish e-retailers who wanted to enter the Chinese market.