ECCO on Saturday 21 September opened its second shop in Thailand in Central City Bangna. The opening was performed by Deputy Prime Minister Korn Dabaransi after a short introduction by Kitti Chaiwattanatorn, Managing Director of ECCO (Thailand), who explained the background of the Danish shoe brand, which has become a top shoe brand worldwide and its recent selection of Thailand as its main overseas production country.
Mr. Korn Dabaransi commended ECCO for opening up local shops selling ECCO shoes in Thailand.
“You are doing the right thing,” Mr. Korn said.
Many top brand names of the world have been manufactured in Thailand for years. But all of the products have been exported 100 percent to Europe, Japan and the US. The Thais could only buy the Thai manufactured brands if they went shopping overseas – or bought illegal copies.
According to Kiti Chaiwattanatorn, this second shop is the last shop to be opened this year. But next year, four more shops will be opened. A total of twelve shops have been planned over the next five years
The first ECCO shop was opened in Central Plaza Pinklao in July by Mr. Ulrich Helweg-Larsen, Ambassador of Denmark to Thailand.
“The success of the first shop, which has been selling 490 pair of shoes per month since its opening has given us more confidence in opening more shops,” Mr. Kitti says.
The second shop in Central City Bangna is expected to sell over 500 pair of shoes per month. A special promotion offer of 15 percent discount was introduced from the opening day until 30 September to kickstart the sales. An ECCO card was also introduced, giving members a discount of 10 percent.
After the ribbon was cut, the guests were invited inside the shop for a shoe fashion show where not least several child models on the catwalk caught special attention among the audience.
