Swedish Sustainable Fashion Event in Hong Kong


The Swedish Sustainable Fashion Exhibition was held on 9-10 April 2016 at PMQ in Hong Kong where the Secretary for the Environment, the honorable WONG Kam Sing, joining in presenting and also donating to the clothes exchange ‘ShareWare

With this initiative citizens of Hong Kong could join in taking a sustainable standpoint with regards to fashion whilst giving someone else the chance to fall in love with their ex-clothes, while at the same time revitalising their closets in a climate-friendly way.


At the launch some “nice new things” were presented and visitors could bring an item they wished to share through ShareWear on Instagram and were helped in sharing it forward at the special Meet-up point. Snap pictures of the visitor and her/his item were taken in the Photobooth that could then be uploaded it to #sharewear for someone nearby to hopefully pick it up.

The launch of ShareWear was a great success, kicking off in Hong Kong with a live share of 26 designer items that were shared on the day. The Consulate General of Sweden Hong Kong gives a huge thanks to all the companies, designers, celebrities and other individuals that joined in the sharing. VOID Watches had been donated to the initiative.


The other brands were: H&M, Fjällräven Hong Kong, Kapok, Lindex, Squarestreet,  Skultuna, Vein, Carin Wester, Rodebjer, and House Of Dagmar.

“The clothes exchange saw over 1000 pieces of fashion find new owners. Swapping clothes is a new idea in Hong Kong but something we really would like to do again. Everyone had great fun!”

Million tons of textiles are thrown away each …year. But instead of tossing your clothes once you’re over them, you could give your ex-clothes the chance to fall in love with someone new. That’s why Sweden launched ShareWear, a part of the Democreativity initiative, that aims to inspire a sustainable way to be fashionable.


VisitSweden and the Swedish Institute are the initiators of ShareWear. They are both responsible for promoting and creating interest in Sweden around the world. VisitSweden is Sweden’s official board of tourism, and promotes the brand of Sweden, as well as Swedish destinations and experiences abroad. The Swedish Institute is a public agency that promotes interest and confidence in Sweden through strategic communication, capacity building, cultural co-operation and scholarships.

Representatives from H&M and Fjällräven explained, interacted and demonstrated how they are working with sustainable fashion, share their sustainable standpoints and inventive ideas about recycling.

Source: Consulate General of Sweden Hong Kong





About Joakim Persson

Freelance business and lifestyle photojournalist

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