H&M back online at Tmall after boycott in China

Roman Balandin/TASS (Photo by Roman BalandinTASS via Getty Images)

After just over a year of boycott in China, the clothing giant H&M is back on the Chinese trading platform Tmall. The boycott was among others based on a map on the clothing giants website which was eventually changed under pressure from China and a statement where H&M distanced itself from China’s treatment of the Muslim minority Uighurs.

The TMall site, which has more than 14 million users, became part of the boycott issued against H&M and several other major Western companies. According to a search made by the news agency Bloomberg, basic items such as t-shirts and socks from H&M are now available on the site again, but in small batches, which indicates that the business has not been running for very long.

In connection with the latest interim reports, H&M has not chosen to comment on the situation.


About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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