On 27 January 2021 The Norwegian Seafood Council announced seasonal cod, Skrei is now available. The announcement reads:
Pristinely white flesh, succulent and with a delicate flavor, skrei is in a different league to its regular cod brothers. It is the result of the epic journey Norwegian skrei undertake every single winter.
As they have done for thousands of years, cod from the depths of the icy Barents Sea migrate over 1,000 kilometers to the shores of Northern Norway every winter. It is a hazardous journey, a quest to find love, through icy waters and strong currents.
This journey earns these cod the viking name skrei – meaning “the traveler”. Upon arrival in Norway the skrei cod is at its absolute physical prime, with the finest whitest flesh and the most incredible texture.
For many years, the season of Norwegian skrei has been eagerly awaited by restaurateurs and chefs around Europe, who know that this is some of the finest produce the ocean has to offer. But the succulent and delicately flaky Norwegian skrei is not just reserved for fancy restaurants and elaborate dishes, it is also a fish any home chef or family cook is guaranteed to succeed with.
Why not try it yourself – find recipes here.
Kickstart your health in 2021 with centuries old traditions
In Norway, life along the long, rugged coastline has relied on the arrival of this seasonal and bountiful delicacy, and essential food. Its reliable return in the darkest and least livable months of the year, was a lifeline to communities. Once dried, skrei provided essential nutrition throughout the year, also outside the season.
Norwegian skrei is not only tasty and versatile, but it also easily earns the badge “superfood” in nutritional terms. A typical portion of skrei should cover your entire daily recommended intake of Omega.-3, as well as plenty of vitamin A and B12, linked to a strong immune system, brain- and reproductive health to name a few. Skrei is also an incredibly lean choice, with 96 percent of the calories in a portion being protein.
Top this with high levels of essentials like selenium and iodine has a number of health benefits, including skrei in your 2021 diet is a no-brainer for any health conscious consumer.
The most sustainable cod stock on earth
What’s more, when choosing Norwegian skrei you can feel confident it is a good choice for the planet as well as your health. The Barents Sea cod stocks from which the skrei in Norway originates from is the world’s largest and the fisheries are considered one of the most sustainable in the world.
Our fish – swimming, feeding, spawning in our cold, clear and nutrient-rich waters – are some of the most sustainable in the world and of the highest quality. Today you can’t have one without the other. But our focus is also on preserving this important, historic resource for the next generation. Fish is our heritage and our future too, which is why Norwegian seafood is all about trust: Trust in quality and trust in sustainability.
Skrei campaigns in many markets
The arrival of our special cod is of course also supported by promotional activities in several markets, such as France, Spain, Germany and Sweden. Look our for Seafood from Norway skrei marketing materials and delicious looking recipes. For Thailand distributer please view Thammachart Seafood website.