dtac has announced changes to its organizational structure, designed to better fulfil the company’s purpose, stated a press release.
The Digital Group, which focuses on digital sales and marketing, will be merged into the Marketing Group. This will strengthen dtac’s ability to use analytics and digital capabilities to create real-time personalized offers.
The changes are in response to current Chief Marketing Officer Sitthichoke Nopchinabutr’s resignation. During his time at dtac, Mr. Sitthichoke was instrumental in revitalizing the dtac brand thanks to highly visible campaigns, innovative products (chief among them Go No Limit) and the dtac rewards program. He leaves dtac in a position of great strength and will stay until March 1. Former Chief Digital Officer, Andrew Kvalseth will be the new Chief Marketing Officer.
The Commercial Group will integrate and streamline the product management; Post-paid and Pre-paid into the core distribution and channel management, allowing greater end-to-end ownership of daily revenue generation. K. Panya Vechbanyongratana will continue as Chief Commercial Officer.
“By bringing closer teams that currently share the same focus yet are divided across group lines, the new organization will allow us to drive customer engagement and value creation through increased personalization,” said Lars Norling, dtac CEO. “It positions us to do a superlative job of connecting our customers to what matters most.”
