Tetra Pak and the Royal Chitralada Projects Launch the World’s First Congee in Carton Package

Swedish-Swiss Tetra Pak, a world-leading processing and packaging solutions company, together with the Royal Chitralada Projects has introduced the world’s first congee in Tetra Recart®, a paper-based carton package from Tetra Pak. 

Recognized as one of the most remarkable breakthroughs in packaging innovations for the food industry in the 21st century, Tetra Recart is a sustainable carton package that offers an alternative solution to canned food packaging, the company said in this press release

Developing a packaging solution for items in food categories such as congee has always been a goal for Tetra Pak. Tetra Recart now allows for keeping Chitralada congee fresh for months with no need for preservatives. With the ease of use when opening, reclosing, and storing, it gives a great user experience for consumers around the world. This revolutionary packaging is convenient to use and has a low environmental impact due to its lightweight and low carbon footprint.

Tetra Recart carton packages are an environmentally sound alternative to packaging a range of products traditionally packed in cans and jars. Six separate life cycle assessments (LCA) have confirmed that Tetra Recart is the form of retorted packaging with the lowest climate impact, beating pouches, glass jars, and cans overall. The studies also show that carbon emissions from Tetra Recart over the lifetime of the package are 80% and 75% lower than those of steel cans and glass jars. At least two-thirds of the material in a Tetra Recart carton package comes from a renewable, responsibly-managed FSC™ certified forests. Trees absorb carbon from the atmosphere, turning it into wood and releasing oxygen, providing us with air to breathe.  

Tetra Recart carton packages are also efficient to transport because of their rectangular shape and light weight. Six to ten times more, empty Tetra Recart carton packages can be transported on a single truck compared to cans. When it comes to filled packages, 10–20% more units can be loaded per truck compared to traditional cans. Finally, like all beverage cartons from Tetra Pak, Tetra Recart is recyclable, and so can be turned into new products such as roofing tiles, crates, carton boxes, and many more useful and subsequently reusable items. 

“The launch of the world’s first congee in Tetra Recart is a very meaningful achievement for us in Thailand and Asia, as it has been a long time in the making. It is one of our most important projects as it opens up the opportunity for entering this particular food category market, and also because it essentially introduces a new type of packaging packed and sold in the country,” said Supanat Ratanadib, Marketing Director, Tetra Pak (Thailand) Limited. “Having a local and pan-Asian favorite dish like congee in Tetra Recart e.g. Chitralada congee makes for a compelling case in terms of attracting other new food producer customers to explore launching their product using the Tetra Recart solution”. 

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

View all posts by Gregers Møller

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